L.A. TACO Shop is leaving ~$480K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for L.A. TACO Shop
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: TACO10 gets you 10% off, starting now
Preview Text: Your 10% off, ready to use
HERO MODULE
Hero Approach: Direct
H1: This Is L.A.
Subhead: Now own a piece of it
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
You're in. Use code TACO10 at checkout for 10% off your first order. It's good for 14 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start Here
FREE L.A. TACO Tee (Black). The one shirt that says everything without saying a word
FREE L.A. TACO Tee (Navy/Yellow). Classic navy and gold for the days you want to go bold
FREE L.A. TACO Tee (Heather Grey). The everyday version of the same statement
L.A. Angelic Hat (Olive). A relaxed fit for the days you're moving through the city
Black & White L.A. TACO Hat. Clean, structured, and loyal to the brand
L.A. TACO Sauce. Bring the real L.A. To your table
2
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Hey,
L.A. TACO didn't start as a merch brand. It started as a love letter to the city. The real one, not the version on postcards.
We wanted to cover the taqueros working out of parking lots at 2am, the neighborhoods most outlets ignored, the food that actually defines Los Angeles. Independent journalism about the culture that deserves to be documented.
Over time, something happened. The readership didn't just want to read about L.A. They wanted to carry it. The shop came out of that. A way for people who get it to represent something they actually believe in.
Every tee, every hat, every jar of taco sauce is connected to that original mission. When you buy from us, you're not just picking up a graphic tee. You're supporting the reporters, the photographers, and the writers keeping this city's real story alive.
That means something to us. And based on the fact that you're here, I think it means something to you too.
If you haven't used your welcome code yet, it's TACO10. Good for 10% off your first order for the next 14 days. Hit reply if you've got questions about anything. I actually read these.
– Alex
Publisher and Co-Founder, L.A. TACO
3
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INBOX MODULE
Subject Line: Anyone can print L.A, on a shirt
Preview Text: It's not the font. It's what's behind it.
HERO MODULE
Hero Approach: Question
H1: Real L.A. Hits Different
Subhead: Here's what that actually means
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Anybody can put "L.A." on a shirt. What you can't fake is having spent years documenting the city from the inside out.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Why L.A. TACO Is Built Different
Infographic: Icon Graphic
- Behind a real media brand. Every product connects to a publication that's been covering L.A. Street food and culture for years, not a trend-chasing design studio
- A point of view, not just a palette. The "FREE L.A." campaign takes a genuine cultural stance; you know exactly what you're wearing and why
- Supports independent journalism. Your purchase helps fund the reporters and photographers keeping neighborhood stories alive
- Rooted in street food, not tourist traps. The imagery, the names, the products all come from the L.A. That actually exists
- More than apparel. The Taco Sauce is a real food product tied to real culinary credibility, not a cash-grab extension
- Community, not just a customer list. Shop members get exclusive access, not just a receipt
Products Shown
- FREE L.A. TACO Tee. Wear the statement that started it all
- FREE L.A. Poster. Put the message on your wall
- L.A. TACO Sauce. Bring the brand to your kitchen
4
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INBOX MODULE
Subject Line: TACO10 disappears in 8 days
Preview Text: Your 10% off is still good. For now
HERO MODULE
Hero Approach: Direct
H1: Still On the Table
Subhead: 8 days left on your discount
Cta Button: Use TACO10
MODULE 2: TRANSITION COPY
Your code hasn't expired yet. Use TACO10 at checkout and take 10% off anything in the shop.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Most Popular Right Now
FREE L.A. TACO Tee (Black). The one that started a whole conversation
FREE L.A. TACO Tee (Navy/Yellow). Navy and gold, built for the loyalists
L.A. Angelic Hat (Olive). Low-profile, high-identity
Black & White L.A. TACO Hat. Clean enough for anywhere, specific enough to matter
Crew Socks The most underrated way to rep the brand every single day
L.A. TACO Sauce. Real taco sauce from a publication that takes tacos seriously
5
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INBOX MODULE
Subject Line: 60 seconds changes what you buy
Preview Text: One of these actually means something
HERO MODULE
Hero Approach: Question
H1: Not All L.A. Is L.A.
Subhead: Here's how we actually compare
Cta Button: Shop L.A. TACO
MODULE 2: TRANSITION COPY
Before you settle for something generic, take 60 seconds to see what separates this from everything else on the shelf.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: L.A. TACO vs. Generic L.A. Merch
Infographic: Table
- Cultural credibility | Backed by years of street food journalism | Stock "L.A." imagery with no context
- Mission behind the purchase | Funds independent local media | Standard retail margin, nothing more
- Point of view | Distinct voice. "FREE L.A." campaign with real meaning | Trend-chasing graphics, no stance
- Product range | Apparel, food, collectibles. All tied to an editorial identity | Apparel only
- Community access | Exclusive email list and membership program for real fans | No community layer, just a transaction
- Price for quality | $35 tees with meaning attached | $35 tees with nothing behind them
Products Shown
- FREE L.A. TACO Tee. The statement that has a reason to exist
- FREE L.A. Poster. Limited wall art with a point of view
- L.A. TACO Sauce. The only L.A. Merch brand with a real food product
6
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INBOX MODULE
Subject Line: They found something worth repping
Preview Text: Here's what they're actually saying
HERO MODULE
Hero Approach: Direct
H1: Don't Take Our Word
Subhead: Take theirs
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
These are real people who wanted to rep something that actually meant something to them.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What L.A. TACO Customers Are Saying
Infographic: Numbered List
- "Got so many compliments on the FREE L.A. Tee. People ask where it's from every time I wear it. The quality held up after a dozen washes too.". Marcus R. [quality + durability]
- "Ordered the hat on a Thursday, had it by Saturday. Fit is perfect right out of the box, no break-in needed.". Diana L. [shipping speed + fit]
- "I've bought a lot of L.A. Merch over the years. Nothing else actually feels like it comes from someone who loves this city. This one does.". Carlos M. [authenticity + emotional value]
- "The taco sauce is legit. Bought it as kind of a joke gift and ended up keeping two jars for myself.". Priya S. [product quality + surprise value]
- "Finally a brand that gets it. Wearing this feels like repping my neighborhood, not a logo.". Jasmine T. [belonging + identity]
Products Shown
- FREE L.A. TACO Tee (Black). The one they keep coming back for
- L.A. Angelic Hat (Olive). No break-in, no waiting
- L.A. TACO Sauce. The gift that stays
7
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INBOX MODULE
Subject Line: Midnight, TACO10 is done
Preview Text: After this, full price. No exceptions.
HERO MODULE
Hero Approach: Direct
H1: Last Call
Subhead: Code expires at midnight
Cta Button: Use TACO10 Now
MODULE 2: TRANSITION COPY
TACO10 expires tonight. After midnight, it's gone and the price goes back to full.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Grab It Before Midnight
FREE L.A. TACO Tee (Black). The one worth owning before the code disappears
FREE L.A. TACO Tee (Navy/Yellow). Navy and gold, 10% off until midnight
FREE L.A. TACO Tee (Heather Grey). The everyday tee, at the right price for one more day
L.A. Angelic Hat (Olive). Relaxed fit, discounted for the last time tonight
FREE L.A. Poster. Put it on your wall before the price resets
Crew Socks The easiest add-on before the code closes
8
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Hey,
I noticed you never placed an order, and I wanted to check in before your welcome code disappears completely.
No pressure here. If L.A. TACO isn't the right fit for you right now, that's totally fine. Not everything is for everyone, and I'd rather you feel good about it than feel pushed.
But if something got in the way. Wrong size, not sure which item to start with, question about shipping. Just hit reply. I'm easy to reach and I'll give you a straight answer.
If you do want to grab something, TACO10 is still active for a few more hours. It's 10% off your first order. After tonight, the code's done.
Either way, thanks for being part of the list. It means something to us that you're here, whether you buy something or not.
– Alex
Publisher and Co-Founder, L.A. TACO
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.